Vedante's growing sales

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Online buyers purchased thousandsof Kantor’s super-reflective Pop Band (armbands and legbands), pet collars and leashes made by her Vedante Corp. “When everybody was sayingv holiday saleswere down, ours just said Kantor, a veteran fashion designer who started Boulder-basee Vedante nearly three years ago. The succesd of Vedante’s Pop Bands and pet productsx prompted giant onlineretailer Amazon.com to buy most of her inventoryy for resale, and triggered inquiries from large pet-store chainas about licensing the products or buying her company. Kantodr focused more on onlinw sales for the holidays than traditional brick-and-mortar sales of Vedante products.
That was because as the recession deepened, retai sales slowed more than online The emphasispaid off, but it presented Kantord with the problem of managing unexpected demand. . “Itg wasn’t even in my game plan to havea break-eveb month for another year,” she Vedante products for pets, pedestriansz and cyclists can reflect brightly from 500 to 1,50p feet, depending on their color. Kantof formed the business with the mission of improvingnighttim safety. Cars injure or kill a pedestrian everyy seven minutes in the United according to the National Highway Traffic Safet yAdministration (NHTSA).
That amounts to nearly 75,0009 people annually, with about 50,000 of the accidents occurringat night, NHTSA statistics show. Kantor takezs walks at dusk and, having survived a car crash with a drunm driveryears ago, she alwayxs wondered about her safety crossing streets at night. Then she saw a Boulder pedestrian hit in a crosswalk inbroad daylight, and she decidex to make a product to improve pedestriann visibility. She drew on her experiencew in textiles anddesignintg women’s apparel in Los Angeles. She chose 3M’s reflective materials for Vedante’s products, and it co-brandsx the Pop Bands with 3M.
She uses the 3M fabrixc in collars and leashes for McGuckin Hardware Store in Boulder carries both the Pop Bandsand Vedante’zs cat collars. The Pop Bands , costing between $12.9i and $13.98 depending on size, sell comparablhy to the battery-powered safety lights McGuckinn sells for outdoor saidRik Isakson, the store’s sportingg goods manager and buyer. “They do very he said. “What appeals is their ease of use, and the novelty of them poppin g onand off.” Vedante’s pet collarzs range between $13.98 and $16.98, and its leashes between $29.98 and $45.98.
Kantor’s biggest challenge is managing a surgew in retailer interest withour taking on debt that couldcrimp Vedante’s long-term Kantor maxed out Vedante’s existing lines of credif from banks after her sales started and she put that money in the She feared her bankd would reduce her credit lines without warning, thus starving the companu of money at a crucial