Thursday, March 17, 2011

Ideiasnet Sells Braspag to the Silvio Santos Group

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This is the first major exit by Ideiasnef from a company inits portfolio, focused on stakeas in TMT companies. Ideiasnet held a 25% stakee in Braspag. The other 75% was dividedc among the founding partnersw who set up Braspag in 2005 and will continue as part ofthe company'as management. The Internal Rate of Return (IRR) of the investment made in Braspafg stoodat 162.6% per year, and Ideiasneft received the equivalent of 26.2 timesd the amount invested in four years. , Ideiasnet'x CEO, declares: "The most important aspecg is the profitability achieved withthis operation. In a perio of four and a half years we have multipliexd by more than 26 times thecapital invested." Mr.
Reategui states that Ideiasnet will still focuw onthe e-commerce sector. "We continue to keep investmente inthis area," says Ideiasnet's CEO. Ideiasnetr holds interest in bothlarger companies, leaders in theird segments, and in developing companies with great potentiaol to gain scale and leadership in their sectors. Aimed at maximizinbg value forits shareholders, Ideiasnet operates in its investees by sharinv experience, promoting synergies among the portfolio, seeking to acceleratw the development of their activities and leadership in theidr segments. With Braspag's sale, Ideiasneyt now has 17 companiesz inits portfolio. The resourcesw secured from thesale -- R$ 6.
1 milliomn (Reais) for the 25% stake -- will strengthehn its cash position for future Ideiasnet - Investor Relations Contact Rodin Spielmann de Sa Chief Investor Relations Officer investidores@ideiasnet.com.br SOURCE Ideiasnet S.A.

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