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Terms of the deal were not disclosed. Admira analyzes demographic data on viewera to generate more targeted TV ads and also adds automation to thebuyingf process. The two companies testeds the system, using Admira with the NBC Local Media group in March to buy and sell loca l television ads inLos "Our initial test of the system in L.A. is off to a grea start. Admira provides us with the potentia to help attract an entirely new segment of advertisers to thelocalk marketplace, particularly small and midsize businessew that might not otherwise be able to buy local televisio n station advertising, which is a huge leap Frank Comerford, president of platformj development and commercial operations for NBC Local said in a statement.
The full partnership is set to begih inthe fall. The two giants are more knowhn through their linkthrough MSNBC.
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