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Sunnyvale-based Yahoo (NASDAQ:YHOO) said that since launching in November 2006 with 176 its partnership with local newspaperx has more than quadrupled in size to 814 accounting for 51 percent of allSunday "The consortium has helped participating newspapers increased their share of online ad spend in the growint local online ad market by leveraging Yahoo!sa advertising platform technology, massive audience reachj and highly engaged community," the company said. The newspapersz also sell Yahoo-targeted ads to their local The consortium initially focused on providingt member newspapers with a recruitment networm throughYahoo HotJobs.
It has since expandedc to include search, content distribution and sales partnerships. The Register and The Gazett e are ownedby Irvine-based . The San Diego Union-Tribun e is owned by Beverly Hills' and The Record and Heralc New s are owned bythe .
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