PNC nears decision on ad agency; Pittsburgh firms reportedly out - Pittsburgh Business Times:

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Finalists will arrive Downtowbn next week to present their creativse workto Pittsburgh’s largestg bank, confirmed Jane Bedford, principal of the Bedforx Group, the Atlanta-based consulting firm supervisinb the search. “There’ll be no decisiomn until mid-June,” she said. However, no Pittsburgbh agencies moved beyond the early roundss of competition to rank among the finalists for the Bedford said. She also ruled out Minneapolis-based which had served since 2007 but did not makethe cut. PNC’sd longtime agency, Southfield, Mich.
-based Doner, chose not to PNC spokesman Fred Solomon confirme that candidates will come to town for a finak presentation inearly June, but would not say who they “We’re not going to releasw the names of the competitors at this time,” Solomon “When we have a decision, we’ll consider an The agency trade publication Ad Week earlierr this month reported that finalists were McCann Deutsch, TBWAChiatDay and Leo All are huge names in consumer Two have had local clients: Deutsch has worked with General Nutritiohn Cos. Inc. and Leo Burnett with The searchy began inlate February, promptec by PNC’s $5.6 billion acquisition of National City on Dec. 31.
The deal positionecd PNC as the nation’s fifth-largest bank in terms of and its geographic territory covers13 states, including citie s like Cleveland and Detroit, where PNC is a new name, and placeas like Pittsburgh and where it had considerable overlap with National PNC sent requests for proposals to several agencies across the country to kick off the process, including , and Smith Brothers Agency, North Side.