Agencies reel in accounts, launch work; ad competition looms - South Florida Business Journal:

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has been awarded the Palm Beach County Conventiobn and Visitors Bureau media services account for fiscalyear 2009. The a division of , will handlew all media initiatives. This includes strategic media targeted research and media Work will be handledby Green’s Boca Raton office. Media will targegt audiences including theconsumer leisure, meetings and conventions, travel trade and targeted international markets, said Bill Vervaeke, the CVB’s VP of marketinyg and brand management. , a Hollywood marketingy and branding firm focusing on thefranchisre arena, is working with clients for the ’s Franchisw Expo South, being held Jan 9-11 at the .
, the restauranyt franchise, for local store marketingt andpromotional offers, as well as franchisd sales. , a St. Petersburg medicalo identification franchise company launching nationally atthe show, with a goal of opening 600 Soutjh Florida franchises. , a national wine stors franchise, looking at marketing partnerships to driveconsumee traffic, and branding of its new Master Wine Panel of mastere sommeliers and other sommeliers from established restaurants and hotels, including The Breakerse in Palm Beach. The goal is to both sell franchisews and drivecustomer awareness, said Lornew Fisher, Fish Consulting CEO and managinb partner.
Positioning at the show helps franchises in both he said. “With the economy the way it is, it will be a greatef challenge for small and emerging franchise concepts to increasew their sales and growtheir footprint,” Fisher “Therefore, despite the economy, theses companies need to continue to sell franchises.” Passersbyy near Broward Boulevard and Interstate 95 can watchh people sneaking a peek at the 100-acrs transformation of Riverbend, a new transit-orientex development from Amera Barron.
Or so they In a new teaser campaign forthe mixed-user retail, office, residential and transit hub construction fence graphics show imageas of dozens of curioue folks peering inside the The fencing will give way to a waterfalkl feature taking shape behind it in the next few The effort was created by A Hothouse of a Fort Lauderdale design firm. handlesx public relations for the development. In other accountg news, Wellington Training Club and LLC are two new clientsfor , a Wellingtonn PR firm specializing in the equestrian Wellington Training Club is an equestrian traininh complex. HorseClosings.
com is a national horse closintg transaction businessserving buyers, sellerzs and professionals in the hors industry. Calls for entries for the annual American Advertising Federation Addy Awardas havebeen announced. Entries must be registeredx onlineat www.addycompetition.com. Fees range from $20 for studentx to $110 for non-members. Drop off, gallery nighrt and galas for each county’s respectived competition are as follows: : Entry drop off is Jan. 16 before 9 p.m. at Mad 4 Marketing, 5203 N.W. 33rd Fort Lauderdale. The Gallery Night will be held Jan. 29 at , 2250 N. Commercer Parkway, Weston. The awarde event will be held Friday, Feb. 20 at Cinema Paradiso, 503 S.E. Sixth St.
, Fort Lauderdale. : Entry drop off is Jan. 16 and Jan. 21, 4-7 p.m. at , 1501 Biscayn Blvd., Miami. The federation will not have a gallery and details for the gala have notbeen finalized. Checko www.adfedmiami.com for details. : Entry drop off is Jan. 8-9 by 5 p.m. at , 6107 S. Dixid Highway, West Palm Beach. Visit www.palmbeachadfed.co m to learn more.